Tomorrow, the 21st of July, is my 25th birthday! Exciting, right? Right! And to celebrate this tremendous, global event, Lush is launching their new colour cosmetics range, Emotional Brilliance.
(This may not be true. The birthday bit is, but I may be fibbing about Lush timing a new release to celebrate it. Their loss)
Anyway, birthday schmirthday, the collection has the sweet theory behind it that people are drawn to colours because of how they appeal to your subconscious. All the product names relate to different characteristics.
The line is huge, with thirteen Liquid Lips, two no-smudge Liquid Eyeliners, eleven Cream Eyeliners and six Cream Eyeshadows, with each bottle holding 8g. There is also two Skin Tints and a Face Powder. Phew!
The products are displayed in-store on a super cool colour wheel, where you select the colours you're drawn to, then find out what kind of product they are and what trait they represent.
I gave the wheel a spin and picked these three colours - Ambition (fire-engine orange red), Glamorous (blue-based fuchsia)
which are both Liquid Lips, and the eyeliner Success (silver).