Magnetic polishes are going off like a frog in a sock right now, with brands like Nails Inc, Ulta3 and Orly getting in on it quick-smart.
I had the opportunity to give the new Sally Hansen version a whirl, when the fab Alison from Sally Hansen popped by my office to give us all manis (spoilt, right?).
I picked out the colour Red-y Response to try, which is honestly much more of a purple maroon shade both in the bottle and on nail.
If you've been apathetic about magnetic so far, here's the drill. The polish contains small metal particles, that you apply as normal in two coats. While the second coat is still wet, pull the magnet concealed in the lid over the nail to attract the filings, creating a wave pattern. Make sure not to knock your nail with the lid!
Alison Magnetoed the tricky bits for me, so I can't give you an honest opinion of how easy it is to achieve a uniform pattern yet. However, I noticed the magnet is smaller than my nail and she had to curve it around to the side to make sure all areas were attracted.
Alison says the Sally Hansen Magnetic Nail Colors will be available in Australia mid-September. They are already on shelf in the US, because this guys get all the cool stuff first.