Tomorrow, the 21st of July, is my 25th birthday! Exciting, right? Right! And to celebrate this tremendous, global event, Lush is launching their new colour cosmetics range, Emotional Brilliance.
(This may not be true. The birthday bit is, but I may be fibbing about Lush timing a new release to celebrate it. Their loss)
Anyway, birthday schmirthday, the collection has the sweet theory behind it that people are drawn to colours because of how they appeal to your subconscious. All the product names relate to different characteristics.
The line is huge, with thirteen Liquid Lips, two no-smudge Liquid Eyeliners, eleven Cream Eyeliners and six Cream Eyeshadows, with each bottle holding 8g. There is also two Skin Tints and a Face Powder. Phew!
The products are displayed in-store on a super cool colour wheel, where you select the colours you're drawn to, then find out what kind of product they are and what trait they represent.
The bottles are super cute, although I keep squeezing the tops like you would a dropper, expecting to be able to drip product on to skin. But, nope Ambition and Glamorous both have foam brushes and Success has a thin eyeliner brush.
Firstly, let's discuss the Success eyeliner. I am a noted herp derp using eyeliners and therefore am not the best judge here, only being capable of slapping them onto my lower lash line and hoping that's where it should go.
I do like this one better than the Lancome Artliner as the softer brush and longer drying time lets me build it up and fill in any gaps. And maybe I'm just used to not using liners, but holy frick it lasted a long time, having not smudged after 10ish hours and needed a good going-over with remover to get it off.
The Liquid Lipsticks have a base of Lush's uber-moisturing Ultrabalm, which contains jojoba oil, candelilla and rose wax.The formula is thicker than I expected and slick on skin smoothly. Ambition is the most pigmented out of the three and went immediately on my lips, while Glamorous is giving out more of a skin stain vibe.
On lips, the colour does slip and slide around so make sure you have time to slowly build thin layers of colour as one thick layer will mush all over your face when you're at the bus stop without a mirror and you won't realise until you get into your office elevator and you have giant Joker lips. Hawt.
Bonus - the lippy wears down to a gorge even stain, that I topped up with my Revlon Lip Butter in Candy Apple. Love!
|My messy handiwork|
Also in the new range is the Eyes Right mascara. Now I love a good pun but I do not get this one. Is it even a pun? Have I gotten to the stage where I'm constantly searching for puns? What am I doing with my life? So please let me know if there's something I'm not getting about Eyes Right.
It's a very wet formula and needs lots of time to dry before blinking. The brush is teeny and having my fingers so close to my eyes when mascara-ing up doesn't work for me as a) their shadow then lies directly over where I'm trying to work, b) the faux-dropper top keeps smudging the aforementioned wet lashes and c) I won't lie, I did smush my finger into my eye socket while trying to hit those inner corner lashes. All this finger-wrangling eventually results in a very natural lash that darkens and lengthens a little, but didn't do much for me in volume and curl. Personally I need a mascara that kicks my lashes in the butt to wake them up, but this might be the perfect enviro-friendly, vaguely hippy-dippy mascara you've been looking for.
Lastly there's the skin tints and face powder. They come some study little glass jars and their own nifty name and description right on the lid.
My favourite is the Feeling Younger skin tint, which is basically a big ol tub of pearly illuminator. I've been blending it into cheekbones and all that biz to enhance and mixing into BB cream for a fancy glow. I did try it mixed together with a foundation, but they did not like each other very much and separated after a quick fling.
Charisma is a nice brown shimmer-free bronzer that I haven't have the chance to try on my face yet, being extremely white and all. I'll give it a shot on my upcoming holiday in which I will be fake-tanned to full capacity and will report back (likely on Twitter) then. You'll be waiting with bated breath, I'm sure
As for Emotional Brilliance Transparent Face Powder, it's fine. There's not too much you can say about face powders, and this one is finely-milled, silky to touch and maybe a little awkwardly packaged if you're using a massive face brush for it. It's talc based, and contains jojoba oil.
|Charisma on the left, Feeling Younger on the right, although I like to think my entire arm is charismatic|
|Success eyeliner (yes, it's too thin/uneven), Glamour on cheeks and lips, Eyes Right mascara on....eyes|
Bonus photo! Here's me with Rowena Bird, Lush Co-Founder and namesake of my favourite Lush product, Ro's Argan Body Conditioner, and all-round lovely lady. I swear I'm not normally this much of an Amazon!
Eyes Right mascara is A$19.95, Emotional Brilliance translucent face powder is A$19.95 and Skin Tints are A$19.95 each. The Eyeshadows, Liners and Liquid Lips are A$24.95 each, and the line launches worldwide July 21st.
Disclaimer: I did not pay for these Lush products, and had the opportunity to test them through my day job. They have in no way influenced my review and opinions are my own. It is also my opinion that you should all reward your favourite blogger and send me some birthday Cheesecake kthxbye. See my Disclaimer for more sexy details.