Dear Aesop Nurturing Shampoo and Conditioner,
You have made my boofy, dry and wavy hair smooth, shiny and calm WITHOUT the aid of serum. How? Witchcraft most likely. However, I will accept your claim of grape, borage and fennel seed to cleanse, and tocopherol (sure sounds like a spell to me), sweet almond and shea butter for conditioning goodness.
My hair is happy and lightly scented with sweet herbs. I could wear it loose and unstyled, and still get compliments! Seriously, how is this not devilry?
Even if I've inadvertently sold my soul to have you, I'm sure glad you've arrived in my life.
PPS. Am I the only one who acts out scenes from Billy Madison while washing my hair? "Shampoo is better. I go on first and clean the hair." "Conditioner is better. I leave the hair silky and smooth."
Yes? Don't lie, you so do.